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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

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Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

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Let's Get Glocal...Balance Global and Local for Content Marketing

Pam Didner  (B2B and Tech Marketing Consultant, Author and Speaker)

Location: Room 4

Date: Wednesday, September 29

Time: 4:20pm - 4:50pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Sitecore
Track Sponsor

It's very challenging to create a global content marketing plan. Honestly, what does "Global" mean, anyway? In your global plan, how do you make sure that you take into account regions' and countries' needs to find that delicate balance between headquarters and countries? Pam Didner, author of Global Content Marketing and Effective Sales Enablement, will share the know-how and templates so that you can create a well-rounded plan.

Takeaway

  • Ask the key questions to address regions' and countries' needs
  • Prioritize those needs as part of the global marketing plan
  • Repurpose content for local teams



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