Scheduler 2025

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Lessons in Content Creation from a Luxury Brand

Jacqueline Loch  (EVP Strategy + Revenue, AZURE Media)

Location: Room 6E

Date: Wednesday, September 17

Time: 3:10 pm - 3:45 pm

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Creation & Development

Vault Recording: TBD

Audience Level: Intermediate

Pace Communications, Inc.

What can you learn from marketing leaders who create content for luxury brands? This session will focus on how "premium" quality content drives results, builds brand trust, brand sentiment, customer engagement and ROI. In short, it's about creating content that's worth your audience's time.

This session explores content that is targeted and specific, follows publisher's best-practices for SEO and engagement metrics, is visually immersive and explores digital storytelling formats from images to animations to infographics to video. Learn to package content like a publishing pro.

Takeaway

  • What makes content "premium"
  • Why premium content helps improve customer experience and audience growth
  • 7 types of premium content you can test for your brand