Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Sign In Create Account Export | Need Help?
All Sessions Speakers My Schedule

Lessons From Sports and Storytelling

Wayne Partello  (Co-Founder/CEO, CUENTO Marketing)

Location: Room 28DE

Date: Tuesday, October 22

Time: 3:00 pm - 3:40 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Experiential Marketing

Vault Recording: TBD

Audience Level: Intermediate

Bynder

Join us for an insightful session on the art of storytelling in sports, a field rich with opportunities for engagement. One of the most significant platforms for this storytelling is live sports events. Wayne Partello, a seasoned professional with experience in both the NFL and MLB, will share valuable lessons from his career, highlighting how teams and leagues effectively use content to engage and educate their fans. Don’t miss this chance to learn how to elevate your storytelling approach in the dynamic world of sports!

Takeaway

  • Choosing a brand destination
  • Evaluate your storytelling canvas opportunities
  • Get reenergized around traditional storytelling platforms