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Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Michael Winkleman (President & Chief Creative Officer, Leverage Media LLC)
Robert Algeri (Partner, Great Jakes)
Ezra Crawford (Senior Director, Practice Group Development & Management, Crowell & Moring)
Julie Gurney (Director of Marketing and Communications, Benesch Law)
Dave Harvey (Senior Consultant, LawVision)
Jim Jarrell (Senior VP, Marketing & Business Development, Jaffe)
Nathan Jenks (Founder and Principal, Zweck Strategies)
Mary Kimber (Principal, Fort Kimber Partners)
Amy Knapp (Director, Knapp Marketing)
Jay Plum (Director of Communications, Bracewell)
Konstantin Shishkin (Global Head of Communications, Goodwin)
Date: Friday, September 6
Time: 10:00am - 3:00pm
Pass Type: All Access, Industry Forum/Summit, Main Conference Plus - Get your pass now!
Session Type: Industry Forum
Vault Recording: TBD
As a key differentiator, thought-leadership-based content is critical for law firms, each of which is trying to show both current and potential clients how they’ll provide the edge their competitors can’t. But many current offerings, from client alerts to partner bios, from annual reviews to practice descriptions, are almost interchangeable. They review the news, but they don’t detail why and how their approach to dealing with legal developments will make the difference for their clients. They tout partner credentials, but they don’t show how prior accomplishments will translate into future victories. Here’s a chance to visit with 10 legal content marketers, visionaries who have taken the thriving discipline of legal marketing to a new level, successfully differentiating their firms by creating and distributing strategic, targeted, multi-channel thought-leadership content. Here’s what they’ve done — and why it can work for you.
Morning Program (5 presentations, moderated panel discussion, Q&A)
Mary Kimber leads off, talking about where, how, and why the CMO places content marketing in the mix of marketing and business development efforts a law firm undertakes. Ezra Crawford zeroes in on using thought leadership-based content marketing to build a firm's credentials. Konstantin Shishkin talks about making content accessible to different audiences. Nathan Jenks discusses linking the content to demand and speaking the language of business strategy. And Amy Knapp wraps up the morning presentations by talking about how to teach lawyers to write in all the ways that Kon and Nathan have suggested are important.
Afternoon Program (5 presentations, moderated panel discussion, Q&A)
Dave Harvey explains how to get clients involved in content marketing efforts. Jay Plum talks about making content-rich videos. Julie Gurney discusses using outside services to augment thought leadership content through research. Robert Algeri talks about how the firm's website can serve as a content generator (and distributor). And Jim Jarrell ties it all together by showing how he, representing six law firms simultaneously, uses content marketing to differentiate them.