Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Legal Services Forum

Michael Winkleman (President & Chief Creative Officer, Leverage Media LLC)

Pass Type: All Access, Industry Lab/Summit, Main Conference Plus - Get your pass now!

Session Type: Industry Forum

Vault Recording: TBD

As a key differentiator, thought leadership-based content is critical for law firms, each of which is trying to show both current and potential clients how they’ll provide the edge their competitors can’t. But many current offerings, from client alerts to partner bios, from annual reviews to practice descriptions are almost interchangeable. They review the news, but they don’t detail why and how their approach to dealing with legal developments will make the difference for their clients. They tout partner credentials, but they don’t show how prior accomplishments will translate into future victories. Here’s a chance to visit with a half dozen legal content marketers, visionaries who have taken the thriving discipline of legal marketing to a new level, successfully differentiating their firms by creating and distributing strategic, targeted, multi-channel thought leadership content. Here’s what they’ve done—and why it can work for you.