View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Michael Winkleman (President & Chief Creative Officer, Leverage Media LLC)
Robert Algeri (Partner, Great Jakes)
Ezra Crawford (Senior Director, Practice Group Business Development & Management, Crowell & Moring)
Julie Gurney (Director of Marketing and Communications, Benesch Law)
Dave Harvey (Senior Consultant, LawVision)
Jim Jarrell (Chief Marketing & Business Development Officer, Norris McLaughlin, P.A.)
Nathan Jenks (Founder and Principal, Zweck Strategies)
Mary Kimber (Principal, Fort Kimber Partners)
Jennifer Simpson Carr (Senior Consultant, Knapp Marketing)
Jay Plum (Director of Communications, Bracewell)
Konstantin Shishkin (Global Head of Communications, Goodwin)
Location: Room 24
Date: Friday, September 6
Time: 10:00am - 3:00pm
Pass Type: All Access, Industry Forum/Summit, Main Conference Plus - Get your pass now!
Session Type: Industry Forum
Vault Recording: TBD
In the effort to differentiate themselves in ways that go well beyond standard client alerts, partner bios, awards, and speaking engagements, many legal marketers are turning to content marketing, an emerging discipline that shows, rather than tells, clients and potential clients why this firm is the firm that will win for them. In this two-part series, 10 top legal marketers, moderated by a long-time creator of legal branded content, will look at the strategic imperatives behind legal content marketing as well as the tactics that embody these strategies. Attend these sessions and you’ll learn:
STRATEGIC VISION (10 AM – 12 PM: presentations, panel discussion, Q&A)
TACTICAL EXECUTION (1 PM – 3 PM: presentations, panel discussion, Q&A)