SEPTEMBER 13-16 | CLEVELAND
SEPTEMBER 21-22 | ONLINE
Content Marketing World is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Karen Hopper (Performance Marketing Strategist, Razorfish)
Location: Room 6
Date: Thursday, September 15
Time: 2:20 pm - 2:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Writing/Content Development
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
We've all been there: struggling to come up with a creative new way to frame the same topic to the same audience, reinforcing our same business goals. But the pressure never lets up - we're expected to produce content, even when we don't have any good ideas.
Everyone has a process for getting their creative juices flowing but have you ever considered.... data? Yes, data!
Karen has always been a data person - left brained and logical. And yet, somehow, she's been able to use data and research to craft impactful content and campaign concepts for some of the world's largest nonprofits and businesses.
How?
Through effective brainstorming, many trails (tests!), and structured, qualitative research. Data! This session will jumpstart your creative process - no matter what your natural inclination for creativity - so you can spend less time spiraling and more time crafting creative content that works.
+ How to effectively brainstorm with a few (or a lot of) people
+ What qualitative research is and how you can use it to your advantage
+ Tips, tricks, and hacks into fresh content from old creative
+ How to have fun on stage (ok that one is more just for me - see my reviews from last year's CM World!)
