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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Left-Brained Creative: How to craft stunning content when you're out of creative juice

Karen Hopper  (Performance Marketing Strategist, Razorfish)

Location: Room 6

Date: Thursday, September 15

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Writing/Content Development

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

We've all been there: struggling to come up with a creative new way to frame the same topic to the same audience, reinforcing our same business goals. But the pressure never lets up - we're expected to produce content, even when we don't have any good ideas.

Everyone has a process for getting their creative juices flowing but have you ever considered.... data? Yes, data!

Karen has always been a data person - left brained and logical. And yet, somehow, she's been able to use data and research to craft impactful content and campaign concepts for some of the world's largest nonprofits and businesses.

How?

Through effective brainstorming, many trails (tests!), and structured, qualitative research. Data! This session will jumpstart your creative process - no matter what your natural inclination for creativity - so you can spend less time spiraling and more time crafting creative content that works.

Takeaway

+ How to effectively brainstorm with a few (or a lot of) people
+ What qualitative research is and how you can use it to your advantage
+ Tips, tricks, and hacks into fresh content from old creative
+ How to have fun on stage (ok that one is more just for me - see my reviews from last year's CM World!)



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