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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Learn How to Move from Mayhem to Momentum by Building a Content Strategy

Cathy McKnight  (VP Strategy and Consulting & Chief Problem Solver, The Content Advisory)

Date: Monday, October 12

Time: 10:00am - 11:00am

Pass Type: All Access Virtual, Virtual Plus - Get your pass now!

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

Content seems to be coming from and stored everywhere? Not sure what content works and what doesn't? Need a content strategy that covers governance, workflows, and training guidelines? Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan -- to make sure it's up-to-date, innovative, and strong. Come learn about the essential content strategy elements, why governance and workflow structures are foundational to long-term success, and how building an executable, practical content strategy requires working across silos. Walk away with a core understanding of where your organization is, and the next steps you might take in order to build a scalable content strategy for marketing.



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