Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Learn How to Move from Mayhem to Momentum by Building a Content Strategy

Cathy McKnight  (VP Strategy and Consulting & Chief Problem Solver, The Content Advisory)

Date: Tuesday, October 13

Time: 1:00pm - 4:00pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

Content seems to be coming from and stored everywhere? Not sure what content works and what doesn't? Need a content strategy that covers governance, workflows, and training guidelines? Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan -- to make sure it's up-to-date, innovative, and strong. Come learn about the essential content strategy elements, why governance and workflow structures are foundational to long-term success, and how building an executable, practical content strategy requires working across silos. Walk away with a core understanding of where your organization is, and the next steps you might take in order to build a scalable content strategy for marketing.



FOLLOW CONTENT MARKETING WORLD ON SOCIAL