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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Knowing How Diversity Drives Revenue

Michelle Ngome  (Executive Director, African American Marketing Association)

Location: Room 4

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Purposeful Marketing

Session Type: Session

Audience Level: Beginner/New to the Industry

Vault Recording: TBD

Audience Level: Beginner/New to the Industry

Did you know BIPOC markets have a buying power of $4 Trillion? D&I doesn't start and stop at the HR department. The world is evolving, especially the platforms we love to support. Therefore, it is important to understand the methods to market to diverse audiences. As marketers, we are responsible for the messaging and mediums that we create in order to market our brands. Let's explore how your company can tap into diverse marketing with a solid inclusive marketing strategy.


The buying power of communities of color.
Strategies to market to a diverse consumer base.
Reviewing internal and external structures to create successful content and campaigns.