Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Knowing How Diversity Drives Revenue

Michelle Ngome  (Executive Director, African American Marketing Association)

Location: Room 4

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Purposeful Marketing

Session Type: Session

Audience Level: Beginner/New to the Industry

Vault Recording: TBD

Audience Level: Beginner/New to the Industry

Did you know BIPOC markets have a buying power of $4 Trillion? D&I doesn't start and stop at the HR department. The world is evolving, especially the platforms we love to support. Therefore, it is important to understand the methods to market to diverse audiences. As marketers, we are responsible for the messaging and mediums that we create in order to market our brands. Let's explore how your company can tap into diverse marketing with a solid inclusive marketing strategy.


The buying power of communities of color.
Strategies to market to a diverse consumer base.
Reviewing internal and external structures to create successful content and campaigns.