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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Keyword Research: A Proven Process To Plan Content & Grow Traffic

Dan Shure (SEO Consultant & Co-Owner, Evolving SEO)

Location: Hope Ballroom E

Date: Thursday, September 5

Time: 2:50pm - 3:35pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Search Engine Optimization

Session Type: Breakout Session

Vault Recording: TBD

Most content fails to grow traffic not because it lacks links, is low quality or poorly executed. But because it lacks great planning. In this session, you will learn the exact process Dan has repetitively used to plan content which grows traffic. You'll learn creative ways to find uncovered keyword opportunities, how to analyze topics to find 'ranking gaps', and how to plan your content calendar around topics that will lead to the most traffic.


  • Know why the topics you choose to write about are the number one factor to content success (or failure)
  • Learn how to quickly identify keyword and topic opportunities
  • Learn how to analyze keywords and topic for 'ranking gaps'
  • Understand how to calculate potential traffic (and why this is much better than search volume)
  • Leave with a starter spreadsheet to start building their own functioning, field-tested, SEO content calendar