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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Getting the Green Light: How to Build Content People Say YES To

Tamsen Webster (Founder & Chief Idea Whisperer, Find the Red Thread)

Date: Wednesday, September 4

Time: 8:45am - 9:15am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Session Type: Keynote

Audience Level: All

Vault Recording: TBD

Audience Level: All

The best content gets audiences to say "YES" to something, like a change in thinking or a new behavior. Too often, though, we get a whole lot of "NO." Why? Because we try to get a "YES" to the hardest things for people to say "yes" to. Join 20-year brand and content marketer and former TEDx Executive Producer Tamsen Webster as she explains how to make it easy for your audience to say YES to your content… and just as easy for you to build it.

Takeaway

By the end of this session, you'll be able to:
* Analyze your content for the "red lights" that lead to NO.
* Identify the three" key concepts every piece of content needs to get a "YES (and know how to find them on your own).
* Tie those concepts to the "green lights" your brand is built on (and connect your audiences more tightly to them, too).