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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Keeping Up With the Goop: Why Celebrity Lifestyle Brands Kill It and How You Can Too

Ahava Leibtag (President, Aha Media Group)

Location: Grand Ballroom B

Date: Wednesday, September 4

Time: 2:00pm - 2:45pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: ROI/Measurement

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Gwyneth, Jessica, Reese, and the Kardashians have embraced the use of content and social media to communicate directly with fans and sell directly to the consumer. More than racking up the eyeballs, they've created revenues into the billions. What can we, as content marketers, learn from their tactics? How do they keep their audiences coming back for more? When and how do they decide to post? And, most important, how do they sell so effectively? We will learn how to use their tactics to increase our traffic and show definite ROI.

Takeaway

  • Follow the connection between content and revenue
  • Increase audience participation
  • Build earned media through owned media
  • Time your content effectively
  • Create raving fans