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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

It's 10pm, Do You Know Where Your Audience Is? Using Data to Drive Better Content Outcomes

Andrew Hanelly  (Chief Creative Officer, Revmade)

Location: Room 5

Date: Thursday, September 15

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Analytics & Data

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

There's only one universal truth in marketing and it's this: Nobody wakes up in the morning thinking about your brand. They think about what kept them up last night, what they need to get done that day and maybe, just maybe, what they want to *be* one day.

And that sobering reality is what marketers should think about every morning as *they* wake up: Relevance is a status that must be continually earned, and it is now (more than ever!) the path to revenue.

In this session, Revmade's Andrew Hanelly will help marketers understand how they can better understand their audiences and communities through a careful (and fun!) approach to data and audience intelligence. In this session, you will:


  • Real-world examples of how audience data led to growth opportunities for CMA-winning programs
  • A list of the types of questions you should be asking your data sources
  • The best way we've found to use data to drive planning and yep, break down silos