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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

It's 10pm, Do You Know Where Your Audience Is? Using Data to Drive Better Content Outcomes

Andrew Hanelly  (Chief Creative Officer, Revmade)

Date: Thursday, September 15

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Analytics & Data

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

The most successful marketers are staying relevant to an audience of prospects and buyers before, during and after the sale. We've worked across industries to help marketers uncover what their target audiences care about, then deliver high value content to them based on our data and insights. The results are universal: Stronger brand awareness, prospect engagement, and, ultimately, revenue. As marketers are being asked to do more with less, this session shares the practical steps we've learned that can help professionals at companies of all sizes harness, analyze and activate data to improve business outcomes.

Takeaway

*Get insights on how the most effective B2B marketers are using data to inform their efforts
*Learn how data can be used to keep tabs on changing buyer concerns, interests and preferences
*Learn how to connect target audience data to tangible content marketing efforts



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