Content Marketing World is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download Mobile App

Is Your Content Any Good? Ask Google.

Scott Spjut (Assistant Vice President, Social & Digital Content, Fifth Third Bank)

Location: Grand Ballroom A

Date: Thursday, September 5

Time: 11:20am - 12:05pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Tools & Technology

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

We are always looking for the best way to show whether or not the content we create is performing well -- time on site, bounce rate, scroll depth -- and we dedicate much of our time generating and analyzing reports to that end. But all the things we think are contributing to whether or not our content is good and performing how it should, Google has already thought of -- as well as about a thousand other variables we haven't thought of yet.

While this sort of internal reporting should be part of the content work we do, the best measure of success for content is and should be Google results. Google's algorithm goes beyond just keywords and meta description. It's already taking into account all the factors that make a good user experience -- load times, UX, mobile responsive -- so if you can rank well in organic search then you know you're creating good content.


  • There can be good content that doesn't rank well in Google, but there is perpetually less and less content that ranks well in Google that isn't good. So if you're ranking well, you know you're doing things right.
  • SEO and all the factors that contribute to it (load speed, UX) need to be a top (if not the top priority) when assessing the success of your content.
  • Other reporting you do internally is necessary and informative, but when it comes to assessing content quality, it should supplement organic search results.