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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Is this content?! Turning trends into traffic

Jennifer Jordan  (VP & Global Head of Content, Babbel)

Location: Grand Ballroom A

Date: Thursday, September 15

Time: 11:40 am - 12:10 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - Intermediate

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Online conversations move so quickly, a topic that's trending one day is gone the next. How do you maximize a content strategy that makes your brand seem relevant without totally burning out your content creators, or worse, missing your moment entirely? This session condenses over five years of learnings for maximizing engagement on timely written, social and video content. No "newsjacking" here, just solid content strategy tips that have been pressure-tested by real content teams.


Identifying relevant timely versus trendy topics
Proactively planning for trends and seasons
Making the most of your content in all formats — written, video and social
How to repurpose and refresh content to maximize your efforts