Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Is this content?! Turning trends into traffic

Jennifer Jordan  (VP & Global Head of Content, Babbel)

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - Intermediate

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Online conversations move so quickly, a topic that's trending one day is gone the next. How do you maximize a content strategy that makes your brand seem relevant without totally burning out your content creators, or worse, missing your moment entirely? This session condenses over five years of learnings for maximizing engagement on timely written, social and video content. No "newsjacking" here, just solid content strategy tips that have been pressure-tested by real content teams.


Identifying relevant timely versus trendy topics
Proactively planning for trends and seasons
Making the most of your content in all formats — written, video and social
How to repurpose and refresh content to maximize your efforts