SEPTEMBER 13-16 | CLEVELAND
SEPTEMBER 21-22 | ONLINE
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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Jennifer Jordan (VP & Global Head of Content, Babbel)
Date: Thursday, September 15
Time: 1:00 pm - 1:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Strategy - Intermediate
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Online conversations move so quickly, a topic that's trending one day is gone the next. How do you maximize a content strategy that makes your brand seem relevant without totally burning out your content creators, or worse, missing your moment entirely? This session condenses over five years of learnings for maximizing engagement on timely written, social and video content. No "newsjacking" here, just solid content strategy tips that have been pressure-tested by real content teams.
Identifying relevant timely versus trendy topics
Proactively planning for trends and seasons
Making the most of your content in all formats — written, video and social
How to repurpose and refresh content to maximize your efforts
