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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Is it possible to measure content marketing ROI? Here’s how!

Pam Didner  (B2B and Tech Marketing Consultant , Pam Didner)

Date: Wednesday, September 14

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content ROI

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Content plays a critical role in B2B marketing and throughout a long purchase cycle. Yet, it's hard to quantify the impact because the content tends to be part of the customer experience, the website, or outreach.

So, what can we do to showcase the true value of the content you create in boosting engagements and generating leads? Pam Didner, author of Global Content Marketing, Effective Sales Enablement, and the AI Marketer, can show you how to measure and demonstrate your content’s ROI.


After the session, you will be able to:
- Identify content marketing ROI challenges
- Understand different approaches to quantify content marketing ROI
- Craft tracking processes to have a discussion with your team