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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Pam Didner (B2B and Tech Marketing Consultant , Pam Didner)
Location: Room 4
Date: Wednesday, September 14
Time: 3:00 pm - 3:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content ROI
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Content plays a critical role in B2B marketing and throughout a long purchase cycle. Yet, it's hard to quantify the impact because the content tends to be part of the customer experience, the website, or outreach.
So, what can we do to showcase the true value of the content you create in boosting engagements and generating leads? Pam Didner, author of Global Content Marketing, Effective Sales Enablement, and the AI Marketer, can show you how to measure and demonstrate your content’s ROI.
After the session, you will be able to:
- Identify content marketing ROI challenges
- Understand different approaches to quantify content marketing ROI
- Craft tracking processes to have a discussion with your team
