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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Invention in Content Marketing: When Content Takes the Wheel and Drives Product Development

Adam Ritchie (Principal, Adam Ritchie Brand Direction)

Location: Room 1

Date: Thursday, September 5

Time: 12:20pm - 1:05pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Content marketers can go beyond supporting what we're handed and challenge ourselves to invent newsworthy products and services from the ground up. When content is under pressure to evolve, this interactive session will cover our aptitude for invention and how to tap in to it using CMA-winning examples – including how we used content marketing to invent the world's first studio album on cans of craft beer!


  • How content marketing skills can be used to create newsworthy products and inject them into national news
  • How to construct campaigns that cross multiple industries – and even continents – with tactics tied directly to business outcomes
  • How to blur the line between pixels and print, and merge the digital with the physical by introducing multisensory components into content distribution
  • How to reinvigorate your passion for content marketing by pushing it beyond existing definitions and turning seemingly impossible communications challenges into some of the most fun you'll have in your careers