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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Instant Ideation: Using SEO to Jump-Start Your Content Strategy

Monique Johnson  (Product Marketing Manager, BrightEdge)

Dave McAnally  (Product Marketing Consultant, BrightEdge)

Location: VIRTUAL

Date: Wednesday, September 29

Time: 11:00am - 11:30am

Pass Type: Virtual Pass - Get your pass now!

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Brightedge
Session Sponsor

Content creators are under constant pressure to create the engaging, fresh content that audiences want. How do you figure out what content to create and whether there’s an audience for it? Search data provides a ready answer. In a world where over 90% of online activities begin with search, audiences tell us every day what content they want. Content creators who don’t leverage the insights search data offers will be left behind. Learn how search data and SEO tactics can help produce higher performing content faster and at scale. Furthermore, you’ll find new confidence in your ability to produce content that resonates with your target audiences.

Takeaway

  • Use search data to determine what your audiences care about, including which content formats will best resonate by industry
  • Leverage SEO as an input for your content strategy, instead of optimizing after the fact
  • Let search behavior guide your ideation and improve your content’s performance and ability to convert



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