Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Inspiring Marketing Innovation: Fostering a Culture of Creativity

Melanie Deziel  (Speaker, Author & Coach,

Location: Room 29CD

Date: Wednesday, October 23

Time: 2:10 pm - 2:50 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Big Ideas

Vault Recording: TBD

Audience Level: Intermediate

Every organization says that it values creativity and innovative thinking, but few have made any conscious effort to consider the conditions that allow creativity to thrive. As a result, we have far too many content teams that are told to be creative, but must operate in company cultures that aren't conducive to creativity, or are even unknowingly hostile toward it! To ensure your content team is operating at maximum innovation, this session will cover what makes creative thinking possible within organizations and how to increase your organizations capacity for creativity.


  • Understand the conditions that will allow creativity to thrive
  • Identify creativity roadblocks and navigate around them
  • Know how you can help foster a creative culture in your organization