Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Folayo Lasaki (Principal + Founder, Striped Elephant)
Date: Wednesday, October 14
Time: 2:00pm - 2:30pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Session Type: Keynote
Vault Recording: TBD
With new platforms, new technologies, and new “best practices” coming in from all angles, the job of a marketer to break through the noise has never been more important. Good enough is no longer good enough, the days of sticking to the status quo are over, and everybody wants metrics to back it up. When audiences want more, it’s the marketer's job to deliver. In this session, we’ll explore how to build strategies that utilize storytelling, audience, creativity, and big ideas to create campaigns that are not only more interesting, but more effective as well.