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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Insights: The Basis for Content Marketing Strategies for The Washington Post

Paul Tsigrikes (VP Marketing & Brand Studio, The Washington Post)

Location: Room 10

Date: Friday, September 6

Time: 8:00am - 8:45am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Research & Insights

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The Washington Post will showcase how they leverage reader data, editorial insights and audience consumption habits to inform their work for marketers. These insights impact content strategies, content creation and content distribution plans for brands targeting B2C, B2B and thought leader audiences.

Takeaway

Key takeaways:

  • Key data insights to inform content creation
  • Better understanding of content distribution strategies
  • Clear definition of KPIs that drive success