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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Wendy Covey (CEO and Co-founder, TREW Marketing)
Morgan Norris (TREW Marketing)
Location: Room 25
Date: Thursday, September 15
Time: 2:20 pm - 2:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Industrial Marketing Summit
Session Type: Session
Audience Level: Advanced
Vault Recording: TBD
Audience Level: Advanced
The stakes are high when it comes to technical purchases, which is why these meticulous buyers research more deeply, consume more content, and have a longer buyer's journey. We know we need content, but how much? What type? And what topics? Learn the latest industrial content marketing trends and how to approach content planning using a buyer-centric strategy.
- Gain insight into current data on the content preferences of technical buyers
- View the (many!) steps involved in a typical purchase and the role of content in each step
- Learn which content types and topics attract, engage, and convert prospects as they move through their purchase decisions
- Create a buyer-centric content plan that builds trust and drives leads
