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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Inside the Mind of the Technical Buyer: Create the Content your Prospects Actually Want

Wendy Covey  (CEO and Co-founder, TREW Marketing)

Morgan Norris  (TREW Marketing)

Location: Room 25

Date: Thursday, September 15

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Industrial Marketing Summit

Session Type: Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

The stakes are high when it comes to technical purchases, which is why these meticulous buyers research more deeply, consume more content, and have a longer buyer's journey. We know we need content, but how much? What type? And what topics? Learn the latest industrial content marketing trends and how to approach content planning using a buyer-centric strategy.


- Gain insight into current data on the content preferences of technical buyers
- View the (many!) steps involved in a typical purchase and the role of content in each step
- Learn which content types and topics attract, engage, and convert prospects as they move through their purchase decisions
- Create a buyer-centric content plan that builds trust and drives leads