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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Inside the Mind of the Technical Buyer: Create the Content your Prospects Actually Want

Wendy Covey  (CEO and Co-founder, TREW Marketing)

Morgan Norris  (Sr. Brand Strategist, TREW Marketing)

Location: Room 25

Date: Thursday, September 15

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Industrial Marketing Summit

Session Type: Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

The stakes are high when it comes to technical purchases, which is why these meticulous buyers research more deeply, consume more content, and have a longer buyer's journey. We know we need content, but how much? What type? And what topics? Learn the latest industrial content marketing trends and how to approach content planning using a buyer-centric strategy.


- Gain insight into current data on the content preferences of technical buyers
- View the (many!) steps involved in a typical purchase and the role of content in each step
- Learn which content types and topics attract, engage, and convert prospects as they move through their purchase decisions
- Create a buyer-centric content plan that builds trust and drives leads