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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Inside a 20-year Content Marketing Program

Tom Webster (Vice President, Strategy, Edison Research)

Location: Grand Ballroom B

Date: Thursday, September 5

Time: 2:50pm - 3:35pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Innovation

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The Infinite Dial is America’s longest-running study of consumer media habits and behaviors, and has been the survey of record for topics such as streaming audio, social media, and podcasting for over 20 years. It is also the centerpiece of Edison Research’s content marketing strategy, and serves as the driver for Edison’s brand, thought leadership, and millions in annual revenue. Join Edison SVP Tom Webster, the winner of the 2019 Content Marketing Award for best use of research and who has been the “voice” of the Infinite Dial since 2004, as he unpacks the entire content strategy behind the project, what Edison has learned, and how to translate that success to your content practices.