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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Influencer Marketing Unleashed: Top Tactics for Success from Global B2B Brands

Lee Odden  (CEO, TopRank Marketing)

Pass Type: Main Conference, Main Conference Plus - Get your pass now!

Track: Content Distribution/Promotion

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

In the world of B2B, the need to rise above and create meaningful experiences for customers is more important than ever. As a leader in enterprise application software with 77% of the world’s transaction revenue touching an SAP system, SAP is one of the largest B2B brands that few people truly understand. In this presentation, Ursula Ringham, Global Head of Influencer Marketing at SAP joins Lee Odden, CEO and Co-Founder at TopRank Marketing to tell the story of how SAP and other enterprise B2B brands are authentically engaging industry influencers to collaborate on content that attracts, engages and unleashes new levels of marketing performance.



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