Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Influencer Marketing Isn't Just For Gen Z Instagrammers

Mike Allton  (Strategist & Author, The Social Media Hat)

Location: Room 151B

Date: Thursday, September 28

Time: 11:05 am - 11:45 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Social Media/Influencer Marketing

Vault Recording: TBD

Audience Level: Intermediate

85% of CMOs say they plan to do more influencer marketing in 2023. And yet, the majority, particularly among B2B brands, report that they struggle to find influencers, build successful campaigns, and demonstrate ROI.

Why is influencer marketing so challenging for B2B marketers? Is it just because we can't dance?

Let's explore that. Let's look at what makes influencer marketing so effective, identify how it's different for B2B, and take a closer look at how other B2B brands are succeeding and overcoming these challenges.

While you don't have to dance in a TikTok, you have every right to be on the dance floor. Mike Allton, a B2B influencer himself and Head of Strategic Partnerships at Agorapulse, will be your dance instructor, and lead you step-by-step through his approach to influencer marketing that has influencers coming to him to partner.


  • Identify the flawed approaches to influencer marketing that have plagued you and other marketers in the past.
  • Develop a deep understanding of the benefits and nuance of B2B influencer marketing.
  • Adopt a framework for nurturing influencers to achieve long term success and ROI.