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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Influencer Marketing is Content Marketing for the Enterprise

Steve Oriola (CEO, Julius)

Colleen O'Hara (Director of Influencer Strategy, Zeno Group)

Location: Room 4

Date: Wednesday, September 4

Time: 2:00pm - 2:45pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Enterprise Strategy Case Studies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


One of the many dimensions of Influencer Marketing is branded user-generated content...just under a new name. As an Enterprise organization, you can put creators to work on collaboratively telling your story by creating branded content for you, and sharing it directly with their audience. What you're able to achieve is beyond the volume, reach, advocacy, or relevancy of any in-house content team going it alone.


In this session you'll:

  • Learn how to incorporate influencer marketing into your content marketing strategy

  • See how Zeno Group uses partnerships with influencers to create content that tells powerful brand stories