View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Date: Friday, September 6
Time: 10:00am - 3:00pm
Pass Type: All Access, Industry Forum/Summit, Main Conference Plus - Get your pass now!
Session Type: Industry Forum
Vault Recording: TBD
Taking place on Friday, September 6, the Industrial Marketing Summit is the event for industrial manufacturing sales and marketing pros to connect, inspire and grow their business. Learn practical methods for B2B businesses that will help them reach and engage customers in a crowded digital marketplace.
There will be multiple sessions throughout the Summit. A final agenda will be posted soon, but here are some session and speaker details for the day:
Session 1: Unleash Your Best Work Every Day
Speaker: Todd Henry, Author, The Accidental Creative
No matter how talented and driven your team is, there is always a danger of getting stuck in ruts. You have to be mindful of some of the common areas where even the most focused and successful teams eventually trip up, and build practices to help you avoid them. In this talk, you will learn a practical process for recognizing those “watch points” organizationally, identifying personal and organizational passion areas, and ensuring that the people in your organization are bringing their best focus and energy every day.
Manufacturers, engineering companies, and distributors face challenges that are unique to industrial marketing. Some of the strategies and tactics that are effective in B2B marketing tend to fall short when it comes to targeting engineers, technical professionals, and industrial buyers. Learn how to identify these challenges and get actionable and practical insights to overcome them.
I’ll share my knowledge of industrial marketing gained from 30+ years of hands-on experience working with manufacturers, engineering companies, and distributors. This session is not about untried theories and the next shiny new marketing toy. Instead, you’ll hear about hard lessons learned from working in the trenches from the perspective of a marketing engineer.