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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Industrial Manufacturing Forum - The Future of B2B Marketing: Embracing Digital Change in Industrial Manufacturing

Hailey Cassidy  (Global Branding, Americhem)

Location: Grand Ballroom A

Date: Friday, October 1

Time: 10:30 am - 1:00 pm

Pass Type: Main Conference Plus, Summit or Industry Forum Only, All-Access Pass - Get your pass now!

Session Type: Industry Forum

Vault Recording: TBD

This presentation reveals some of the best tactics for formulating a successful B2B marketing plan for the future. Learn how to approach the new digital marketing trends, how to adapt them for an industrial world, and how to appeal to the new B2B Millennials that are making the purchasing decisions today.

There will also be a question and answer period as well as a hands on “workshop” segment that opens up the dialogue and gives the audience an opportunity to discuss their case by case B2B marketing issues. This is what the presentation is really about... Bringing all of us B2B marketers together to solve common problems we all deal with!


  • How to create a successful B2B marketing plan
  • How to market to Millennials
  • Why industrial marketing is so different than B2C
  • How to overcome common B2B marketing barriers
  • And a Q&A segment!