ContentTECH Summit is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Hailey Cassidy (Global Branding, Americhem)
Location: Grand Ballroom A
Date: Friday, October 1
Time: 10:30am - 1:00pm
Pass Type: Main Conference Plus, Summit or Industry Forum Only, All-Access Pass - Get your pass now!
Session Type: Industry Forum
Vault Recording: TBD
This presentation reveals some of the best tactics for formulating a successful B2B marketing plan for the future. Learn how to approach the new digital marketing trends, how to adapt them for an industrial world, and how to appeal to the new B2B Millennials that are making the purchasing decisions today.
There will also be a question and answer period as well as a hands on “workshop” segment that opens up the dialogue and gives the audience an opportunity to discuss their case by case B2B marketing issues. This is what the presentation is really about... Bringing all of us B2B marketers together to solve common problems we all deal with!