Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Industrial Manufacturing Forum - Embracing Digital Change in Industrial Manufacturing

Hailey Cassidy  (Global Branding & Digital Marketing Leader, Americhem and HC B2B Marketing)

Date: Friday, October 16

Time: 8:00am - 9:00am

Pass Type: All Access Virtual, Virtual Plus - Get your pass now!

Session Type: Industry Forum

Audience Level: All

Vault Recording: TBD

Audience Level: All

This forum reveals some of the best tactics for formulating a successful B2B marketing plan for the future. Learn how to approach the new digital marketing trends, how to adapt them for an industrial world, and how to appeal to the new B2B Millennials that are making the purchasing decisions today. Hailey will dive deep into issues facing all B2B marketers in the manufacturing arena.


  • How to create a successful B2B marketing plan
  • How to market to Millennials
  • Why industrial marketing is so different than B2C
  • How to overcome common B2B marketing barriers