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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Inclusive Marketing: Knowing How Diversity Drives Revenue

Michelle Ngome  (African American Marketing Association)

Location: Room 25

Date: Friday, October 1

Time: 8:40 am - 9:10 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Did you know BIPOC markets have a buying power of $4 Trillion?

D&I doesn’t start and stop at the HR department.The world is evolving, especially the platforms we love to support. Therefore, it is important to understand the methods to market to diverse audiences. As marketers we are responsible for the messaging and mediums that we create in order to market our brands. Let’s explore how your company can tap into diverse marketings with a solid inclusive marketing strategy.


*Knowledge about diverse audiences.
*Strategies to market to a diverse consumer base.
*Reviewing internal and external structures to create a successful campaign.