Schedule | Content Marketing World 2022 | Inclusion – Not Performance

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Inclusion – Not Performance – to Help Your Business Grow

Sydni Craig-Hart (CEO, Smart Simple Marketing)

Location: Room 4

Date: Thursday, September 15

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Purposeful Marketing

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

It's the topic that everyone is talking about. It's the question senior executives are asking. It's the marketing challenge (and opportunity) that's not going away.

"How can we address inclusion and customer-centricity in a purposeful way, without being performative - while continuing to grow our business?"

Join Sydni Craig-Hart, CEO of the multi-award-winning communications consultancy, Smart
Simple Marketing as she shares practical insights on "what's working now" and how you can
stand up as an advocate for inclusivity, deepen engagement and increase loyalty with diverse audiences in today’s marketplace.

Takeaway

A five-part proprietary framework - based on more than 16 years of research and analysis - for taking meaningful actions that create sustainable impact
The costly misperceptions that (left unchecked) keep you stuck and missing out on growth opportunities
The critical next steps you can take in the next 30 days to see tangible results

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Inclusion – Not Performance – to Help Your Business Grow

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