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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Inclusion – Not Performance – to Help Your Business Grow

Sydni Craig-Hart  (CEO, Smart Simple Marketing)

Location: Room 4

Date: Thursday, September 15

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Purposeful Marketing

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

It's the topic that everyone is talking about. It's the question senior executives are asking. It's the marketing challenge (and opportunity) that's not going away.

"How can we address inclusion and customer-centricity in a purposeful way, without being performative - while continuing to grow our business?"

Join Sydni Craig-Hart, CEO of the multi-award-winning communications consultancy, Smart
Simple Marketing as she shares practical insights on "what's working now" and how you can
stand up as an advocate for inclusivity, deepen engagement and increase loyalty with diverse audiences in today’s marketplace.

Takeaway

  • A five-part proprietary framework - based on more than 16 years of research and analysis - for taking meaningful actions that create sustainable impact
  • The costly misperceptions that (left unchecked) keep you stuck and missing out on growth opportunities
  • The critical next steps you can take in the next 30 days to see tangible results



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