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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

In Favor of Difficult Content

Vishal Khanna  (Vice President of Marketing & Communications, HealthPrize Technologies)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

If you market a brand with complex products or services, then you need to embrace difficult content. In this session, B2B marketer Vishal Khanna provides a framework by which marketers can build a highly consultative, conversion-oriented content marketing program for complicated industries.


You’ll learn:

  • Why you absolutely must speak to your targets at their unique and specialized level of knowledge
  • How you can define and develop pillar content that resonates with your specialized audiences
  • Ways you can develop industry expertise when you have no industry experience
  • How you can position your brand as an industry peer, not just an industry provider