Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Vishal Khanna (Vice President of Marketing & Communications, HealthPrize Technologies)
Date: Tuesday, October 13
Time: 2:45pm - 3:15pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Track: Brand Strategies
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
If you market a brand with complex products or services, then you need to embrace difficult content. In this session, B2B marketer Vishal Khanna provides a framework by which marketers can build a highly consultative, conversion-oriented content marketing program for complicated industries.
You’ll learn: