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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

In Favor of Difficult Content

Vishal Khanna  (Vice President of Marketing & Communications, HealthPrize Technologies)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

If you market a brand with complex products or services, then you need to embrace difficult content. In this session, B2B marketer Vishal Khanna provides a framework by which marketers can build a highly consultative, conversion-oriented content marketing program for complicated industries.


You’ll learn:

  • Why you absolutely must speak to your targets at their unique and specialized level of knowledge
  • How you can define and develop pillar content that resonates with your specialized audiences
  • Ways you can develop industry expertise when you have no industry experience
  • How you can position your brand as an industry peer, not just an industry provider