Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

In an AI World, Humans Rule: using video to capture hearts and earns trust

Tony Gnau  (Founder & Chief Storytelling Officer, T60 Health)

Location: Room 30A

Date: Tuesday, October 22

Time: 2:45 pm - 3:25 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Visual & Audio Experiences

Vault Recording: TBD

Audience Level: Intermediate

You’re a hard working content marketer. Emails, newsletters, social media, you name it. Strategy, data, and AI all play their part, but there are times when something gets lost in shuffle.

Your tactics have to be focused on humans.

Do it right… earn trust.

Do it wrong, and… click. Your audience leaves.

3x Emmy winner and Amazon #1 Bestselling author Tony Gnau sees a problem in marketing. Too many companies and organizations are afraid to show their human side.

He talks about how to use video to turn that around and even shares his formula for video success.

While AI is getting better and better at helping us with content marketing, it’s still the humans who make everything work.

Takeaway

  • Video isn’t about facts and figures, it’s about emotion.
  • Including people with bright, likable personalities influences how your audience thinks of your company/organization.
  • How the formula for video success brings out your company/organization's human side.