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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Implementing the PESO Model to Wow Your Clients and Grow Your Agency

Gini Dietrich  (CEO, Arment Dietrich)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The PESO Model has become synonymous with "q-tips" in the PR industry, but not many agency leaders know how to properly implement it for measurable results for themselves, let alone their clients. Gini Dietrich, the creator of the PESO Model and its accompanying Certification and founder and author of Spin Sucks, will walk you through how to use it for growth.


  • How to use content to boost your search results so you earn credbility and authority, both online and off.

  • How the PESO model will help you evolve your communications planning, stay relevant, and measure your efforts to finally prove you are an investment, not an expense.

  • How we can embrace the future, not fall behind, and maintain a leadership position among our clients.
  • Most executives rank earned media as the most valuable media type—but they also want us to prove it generates cold, hard cash. Learn how to build a PESO model program focused on results.