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If Your Audience Could Talk Back: How AI Can Research, Validate, and Refine Your Content

Ali Orlando Wert  (Director of Content Marketing & Brand, Databox)

Emily Peet-Lukes  (Content Marketer, Writer & Strategist, Appfire)

Location: Room 8

Date: Wednesday, September 17

Time: 11:20 am - 11:55 am

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: AI in Marketing

Vault Recording: TBD

Audience Level: Intermediate

Every content marketer's goal is to create work that resonates deeply, makes the audience feel understood, and inspires action. Yet, too often, we rely on assumptions, outdated personas, or surface-level data that fail to capture the full human experience. What if AI could change that—not by replacing human intuition but by enhancing it?

Unlike typical AI applications that focus on automation, this session explores how AI can be a powerful audience research and validation tool. Instead of relying on AI to generate content blindly, we'll show how it can be used to deepen audience understanding, test message resonance, and validate content before publishing – making every piece of content more relevant and impactful.

AI isn't here to replace the human touch—it's here to strengthen it.

*Video Demos Included! We'll show examples of how to build, test, and refine AI personas to make marketing more human, relevant, and emotionally intelligent.

*BONUS! Attendees will also get a step-by-step framework and content validation checklist to implement these strategies immediately.

Takeaway

  • Train AI-powered personas to extract real audience insights—not just generic marketing fluff.
  • Build proprietary, brand-specific Custom GPTs using internal customer data to gain a competitive edge.
  • Surface hot topics and audience pain points by continuously feeding AI with real-time internal and external insights.
  • Use AI as an emotional intelligence tool to refine messaging and create content that resonates on a deeper level.
  • Test and validate content across multiple formats before publishing to ensure "the right content to the right people in the right place at the right time