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Content Marketing World 2021 - Session Viewer

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Hyper-Personalized Video Experiences For Effective Customer Engagement

Felipe Spinel  (Customer Success Manager, SundaySky Inc.)

Christy Lausch  (Workplace Investors Experience Vice President, T. Rowe Price Retirement Plan Services, T. Rowe Price)

Location: VIRTUAL

Date: Thursday, September 30

Time: 2:45 pm - 3:15 pm

Pass Type: Virtual Pass - Get your pass now!

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

Track Sponsor

What began as an initial proof of concept to test the capabilities of an innovative technology (Data-based Personalized Video) evolved over time to become a key messaging strategy to drive positive retirement outcomes for workplace retirement savers through 401(k) plans, and other similar savings plans.

How do you 'nudge' participants through the use of hyper-personalization to help them in their retirement journey?

During this session Christy Lausch, VP & Senior Manager, Workplace Investors Experience Retirement Plan Services for T. Rowe Price and Felipe Spinel, Senior Customer Success Manager for SundaySky will share a case study on how this technology conveyed key messages to hundreds of thousands of plan participants leading to remarkable behavioral outcomes. Christy and Felipe will expand on the business goals, technical approach, strategy insights and evolution to maximize the ROI of this initiative.


● How to prototype, test, and expand digital technologies
● How you can break-down complex messages to your customers through Personalized Video Experiences
● How real-time data driven personalization drives measurable action
● How to address common challenges of hyper-personalization such as data integration and choosing the right channel for your program
● How to align the creative approach to key business goals