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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Humor, Research, and Innovation: Building Trust in a Post-Covid Era

Mark Emond  (Founder & President, Demand Spring)

Chris Blose  (Founder, Chris Blose Content)

Nancy Harhut  (Co-Founder and Chief Creative Officer, HBT Marketing)

Tim Washer  (Comedy Writer/Producer, Ridiculous Media)

Location: Grand Ballroom B

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Brand Strategies

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

In this interactive panel session hosted by Demand Spring Founder and President Mark Emond, participants will have the unique opportunity to learn the latest trends in marketing content strategy from three of the leading content experts: Chris Blose, Nancy Harhut, and Tim Washer. These industry insiders will share behind-the-scenes war stories from working with Fortune 100 brands directly and on the agency side. They will discuss how behavioral science research can help marketers consider how the brain works and what content will resonate best; and will share how adding humor and humility is the most powerful way to cut through the noise and earn trust in a post-Covid world.


Participants in this session will learn how to:

* Create concepts that cut through the noise
* Elevate campaigns from product-centric to audience-centric
* Build consistent, aligned content along the entire customer journey
* Create content that triggers automatic readership and response
* Understand your audience and how content affects them