Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Humor, Research, and Innovation: Building Trust in a Post-Covid Era

Mark Emond  (Founder & President, Demand Spring)

Chris Blose  (Founder, Chris Blose Content)

Nancy Harhut  (Co-Founder and Chief Creative Officer, HBT Marketing)

Tim Washer  (Comedy Writer/Producer, Ridiculous Media)

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Brand Strategies

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

In this interactive panel session hosted by Demand Spring Founder and President Mark Emond, participants will have the unique opportunity to learn the latest trends in marketing content strategy from three of the leading content experts: Chris Blose, Nancy Harhut, and Tim Washer. These industry insiders will share behind-the-scenes war stories from working with Fortune 100 brands directly and on the agency side. They will discuss how behavioral science research can help marketers consider how the brain works and what content will resonate best; and will share how adding humor and humility is the most powerful way to cut through the noise and earn trust in a post-Covid world.

Takeaway

Participants in this session will learn how to:

* Create concepts that cut through the noise
* Elevate campaigns from product-centric to audience-centric
* Build consistent, aligned content along the entire customer journey
* Create content that triggers automatic readership and response
* Understand your audience and how content affects them



FOLLOW CONTENT MARKETING WORLD ON SOCIAL