Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Humanizing Your Brand: How to Make Your Customer Stories Connect with Users and Drive Results

Bean Porter  (Manager, Content and Brand Production, Grainger)

Melissa Hodai  (Sr. Manager Marketing Content Strategy, Grainger)

Location: Room 30DE

Date: Tuesday, October 22

Time: 10:20 am - 11:00 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Visual & Audio Experiences

Vault Recording: TBD

Audience Level: Intermediate

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We all know that Marketing that hits your customers in the feels can drive results. But some products more obviously lend themselves to emotional storytelling than others. Grainger is a broad-line distributor of Maintenance, Repair and Operations (MRO) supplies to businesses across a wide swath of industries. Our challenge? To connect emotionally and build lasting relationships between customers and our brand, which supplies them with all the things they need to keep their business running – from safety harnesses to air filters. In this session, we’ll share practical tips on creating upper-funnel content marketing pieces that drive business results by telling real customer stories – no matter what you are selling.

Takeaway

  • How strategy should drive the types of stories you choose to tell
  • How to recruit customers to appear in your content
  • Interview tips to capture the best stories