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Caroline Nuttall (VP ForbesBooks|ForbesSpeakers)
Track: Content Distribution/Promotion
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
It has never been easier to be ignored. Glazed over with the unconscious, habitual swipe of a finger. Trying to get better at distributing and promoting content in today’s landscape is not only futile, but it keeps us focused on the wrong things.
Content distribution and promotion isn’t about platforms. Facebook, Twitter and instagram don’t matter. It’s not about mediums. Television, radio, and digital don’t matter. It’s not about reach. Impressions, views and CTRs don’t matter. It’s not even about strategy. Boosted, organic, viral...none of it matters.
Content distribution and promotion is only about one thing: the person who embraces our message. The success of our content distribution and promotion comes down to our proficiency in people, not platforms.
We have to stop thinking of content distribution and promotion as a one-way street and start meeting our audiences where they are. We must stop pushing our agenda and instead reverse-engineer Receipt of Purpose. Promotion isn’t something that we do to someone; instead, it is something we do for someone and with someone.
If you want a laundry list of “how-to” tactics of where everyone else is distributing their content, this session is not for you. If you want to shift your perspective, start focusing on the real problem, and stop following the misguided best practices of all your competitors, then I’ll see you in the front row, my friend.
We need only master one distribution and promotion channel to thrive as successful content marketers, entrepreneurs, and business leaders. And that “channel” is human.