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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Kristin Twiford (Director of Content & Brand , Nines)
Location: Grand Ballroom C
Date: Wednesday, September 14
Time: 12:20 pm - 12:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Masters of Content
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Before your content can help you build affinity for your brand, inspire people to take action, or sell your products, it first has to do one simple thing: create connection.
And right now, your audience is craving connection more than ever before.
In this session, we’ll explore how building a community and giving your audience a place where they can connect with each other can unlock new opportunities for your brand.
Content Marketing Award winner Kristin Twiford has seen the power of community first hand — first, at PhotoShelter, where she and her team brought together marketers and creatives during the early days of the pandemic, and then, at Nines, when the early-stage startup created a community to break into a famously private industry. She’ll share lessons learned from each stage of building these communities, stories of the intangible magic a community can create, and the ripple effect these communities can have on content strategy, brand awareness, and your business goals.