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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

How we unlocked authentic connections by building a community — and why you should, too

Kristin Twiford  (Director of Content & Brand , Nines)

Location: Grand Ballroom C

Date: Wednesday, September 14

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Masters of Content

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Before your content can help you build affinity for your brand, inspire people to take action, or sell your products, it first has to do one simple thing: create connection.

And right now, your audience is craving connection more than ever before.

In this session, we’ll explore how building a community and giving your audience a place where they can connect with each other can unlock new opportunities for your brand.

Content Marketing Award winner Kristin Twiford has seen the power of community first hand — first, at PhotoShelter, where she and her team brought together marketers and creatives during the early days of the pandemic, and then, at Nines, when the early-stage startup created a community to break into a famously private industry. She’ll share lessons learned from each stage of building these communities, stories of the intangible magic a community can create, and the ripple effect these communities can have on content strategy, brand awareness, and your business goals.


  1. How a community can help you change the shape of the conversations you’re having with your audience
  2. Why the benefits of fostering direct connections between your customers, prospects and readers outweigh the risks
  3. The value of a community in creating better content that speaks directly to your target audience