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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Kristin Twiford (Director of Content & Brand , Nines)
Location: Grand Ballroom C
Date: Wednesday, September 14
Time: 12:20 pm - 12:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Masters of Content
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Before your content can help you build affinity for your brand, inspire people to take action, or sell your products, it first has to do one simple thing: create connection.
And right now, your audience is craving connection more than ever before.
In this session, we’ll explore how building a community and giving your audience a place where they can connect with each other can unlock new opportunities for your brand.
Content Marketing Award winner Kristin Twiford has seen the power of community first hand — first, at PhotoShelter, where she and her team brought together marketers and creatives during the early days of the pandemic, and then, at Nines, when the early-stage startup created a community to break into a famously private industry. She’ll share lessons learned from each stage of building these communities, stories of the intangible magic a community can create, and the ripple effect these communities can have on content strategy, brand awareness, and your business goals.