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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How we unlocked authentic connections by building a community — and why you should, too

Kristin Twiford  (Director of Content & Brand , Nines)

Location: Grand Ballroom C

Date: Wednesday, September 14

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Masters of Content

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Before your content can help you build affinity for your brand, inspire people to take action, or sell your products, it first has to do one simple thing: create connection.

And right now, your audience is craving connection more than ever before.

In this session, we’ll explore how building a community and giving your audience a place where they can connect with each other can unlock new opportunities for your brand.

Content Marketing Award winner Kristin Twiford has seen the power of community first hand — first, at PhotoShelter, where she and her team brought together marketers and creatives during the early days of the pandemic, and then, at Nines, when the early-stage startup created a community to break into a famously private industry. She’ll share lessons learned from each stage of building these communities, stories of the intangible magic a community can create, and the ripple effect these communities can have on content strategy, brand awareness, and your business goals.

Takeaway

  1. How a community can help you change the shape of the conversations you’re having with your audience
  2. Why the benefits of fostering direct connections between your customers, prospects and readers outweigh the risks
  3. The value of a community in creating better content that speaks directly to your target audience



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