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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

How United Airlines evolved their B2B brand

Ryan Kanine  (Manager of Digital Communication, United Airlines)

Ashley DuBois  (Manager of Sales Communication and Design, United Airlines)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

As United built a larger portfolio of business-facing travel products, the company failed to create a consistent, overarching brand or experience for B2B customers. Finding business travel programs was difficult. To create a more customer-friendly experience and consolidated acquisition process, United for Business was born.

With minimal budget and resources, find out how United for Business launched and drove an additional 5 million in revenue in the first six months.

Takeaway

You'll learn how to optimize your time and resources to:

  • Be agile in refreshing your B2B brand
  • Identify and streamline your Acquisition channels
  • Create a consistent digital experience for your customers



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