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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

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How to Win at Content Marketing Without Getting Sued!

Sharon Toerek  (Principal, Toerek Law)

Location: Hall C - Market Muse Theater

Date: Wednesday, September 14

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Agency Strategies

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Nobody wins when “legal” puts a halt to an exciting new content marketing campaign, or, worse, when a campaign launches and gets your agency (or its client) in legal hot water. Attend this fast-paced session to learn how to avoid campaign-related legal risks such as copyright infringement or FTC compliance, and how to put the right contract foundation in place to protect your agency before it engages with its next client or freelancer.

Takeaway

  1. The most likely campaign situations that can create liability for agencies
  2. The legal tools that can minimize legal risk related to your agency’s work
  3. Evolving areas of marketing campaign legal risk for both agencies and brand marketers



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