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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How to Win at Content Marketing Without Getting Sued!

Sharon Toerek  (Principal, Toerek Law)

Date: Wednesday, September 14

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Agency Strategies

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Nobody wins when “legal” puts a halt to an exciting new content marketing campaign, or, worse, when a campaign launches and gets your agency (or its client) in legal hot water. Attend this fast-paced session to learn how to avoid campaign-related legal risks such as copyright infringement or FTC compliance, and how to put the right contract foundation in place to protect your agency before it engages with its next client or freelancer.

Takeaway

  1. The most likely campaign situations that can create liability for agencies
  2. The legal tools that can minimize legal risk related to your agency’s work
  3. Evolving areas of marketing campaign legal risk for both agencies and brand marketers



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