NOW AVAILABLE
ON DEMAND
October 21-23, 2024
San Diego, CA
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
How to Win at Content Marketing When Google Keeps Changing the Rules
Ali Orlando Wert (Consultant & Strategist, Ali Wert Marketing)
Location: Illumination Stage
Date: Wednesday, October 23
Time: 2:10 pm - 2:50 pm
Pass Type: All Access, Main Conference, Main Conference Plus, Digital, Wednesday Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy
Vault Recording: TBD
Audience Level: Intermediate
For the last few years, the Google gods shined their faces upon content marketers. The mantra "If we build it, they will come,” when done well, actually worked! But now... between Google's devastating algorithm changes, the proliferation of AI-generated content, the rise of user-generated content in the rankings, and the rapid rejection of cookies by consumers... let's just say, content marketers are in their chaotic era.
Good news: we're in this together! In this session, we're going to (briefly commiserate and then) explore a wealth of ideas to build and execute a content strategy without a reliance on SEO (plus we’ll look at how SEO does still fit into the picture)! From identifying topics of interest to leaning into new distribution channels, we'll exchange the old playbook for future-proof content marketing strategies that work, no matter what Google ate for lunch that day.
Takeaway
- Understand how the state of SEO-driven content has shifted
- Understand where SEO-focused content still brings value, what's working, and what's not
- Learn a framework for building your content strategy that’s not pigeon-holed by SEO
Explore a variety of proven ideas to expand your content marketing beyond SEO