Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How To Use Psychological Trait Analysis and AI to Create Custom Content That Will Win Trust

Michael Bonfils  (Global Managing Director, SEM International)

Location: Sails Pavilion

Date: Tuesday, October 22

Time: 3:35 pm - 4:15 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Strategy

Vault Recording: TBD

Audience Level: Advanced

This session will explore ways to use personality trait analysis as part of your content strategy. Utilizing systems such as Myers-Briggs Type Indicator you will learn about messaging that your find what your existing client base responds to. Then you will learn how to create GPTs and artificial focus groups to provide insight into what types of content would resonate for your client base. Make sure to have your pencil ready, the session starts with a self-analysis.


  • Learn how the different Psychological Trait Classification Models can help you understand your audience
  • Learn how to create ChatGPT prompts to develop AI based Focus Groups
  • Learn how to utilize the Focus Groups to create content strategies for your customers