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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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How to Use AI to Unlock Secrets Inside Questions

George Stenitzer (Founder and Chief Content Officer, Crystal Clear Communications)

Location: Room 5

Date: Thursday, September 5

Time: 1:45pm - 2:30pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: AI/Machine Learning

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

When marketers posed more than 1,200 questions on content marketing, brute-force analysis couldn't extract the full meaning. But applying AI revealed: the 100 most important questions about content marketing, the six steps in the content marketing journey, and the biggest pitfalls B2B and B2C marketers must avoid.

Takeaway

  • Six steps and 100 questions along your content marketing journey
  • How to extract meaning from qualitative data with AI
  • How to gather, analyze and create content from buyer questions
  • Why buyer questions are key to success in voice search