October 21-23, 2024
San Diego, CA
October 21-23, 2024
San Diego, CA
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
How to Use AI for Content Marketing That Doesn’t Suck
John Battistini (Chief Creative Officer, BOL Agency)
Carolyn Albee ( Senior Content Writer, BOL Agency)
Location: Room 29AB
Date: Wednesday, October 23
Time: 10:10 am - 10:50 am
Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
Vault Recording: TBD
Audience Level: Intermediate
BOL’s Chief Creative Officer and Senior Content Writer highlight what the BOL creative team does on a day-to-day basis to utilize AI in a way that is effective, efficient, and doesn’t suck.As part of BOL’s AI-Steering committee, John and Carolyn have been driving BOL’s approach to AI, paying particular attention to the quality of content produced with the use of AI. Running multiple experiments with AI for content creation, BOL’s creative team has identified ways to utilize AI to expedite and up the quantity of content produced for clients while maintaining quality. Participants in this session will give tried and true methods for AI use and have an opportunity to engage in open discussions about AI for content development.