Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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How to Use AI for Content Marketing That Doesn’t Suck

John Battistini  (Chief Creative Officer, BOL Agency)

Carolyn Albee  ( Senior Content Writer, BOL Agency)

Location: Room 29AB

Date: Wednesday, October 23

Time: 10:10 am - 10:50 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital, Wednesday Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: AI in Marketing

Vault Recording: TBD

Audience Level: Intermediate

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AI is here, but using it for your agency isn’t a death knell for creativity. If you’re savvy about where to deploy it, and how best to benefit from it, using Ai as a creative tool doesn't have to completely suck.Join John Battistini (Chief Creative Officer) and Carolyn Albee (Senior Content Writer) from BOL as they take you through their real-world experiences implementing AI within the creative department. As part of BOL’s AI-Steering committee, John and Carolyn have been driving BOL’s approach to AI, paying particular attention to the quality of content produced with the use of AI.


Running multiple experiments with AI for content creation, BOL’s creative team has identified many ways that you do not want to try and use AI within your agency. But more importantly they have also found some exciting ways where you can utilize AI to expedite and up the quantity of content produced for clients while maintaining quality.Prepare to hear a story of frustration and triumph as John and Carolyn tell you what it was like jumping into the AI pool and trying not to drown. Discover real-world techniques that you can implement across your agency or brand to leverage the power of AI. Don’t miss this opportunity to hear the story of one team that did it and both learn from their mistakes and benefit from their successes

Takeaway

  • Understanding the best ways you can benefit from AI in developing creative and content
  • Knowing what types of different AI tools are out there and how they can be leveraged for creative teams
  • Finding efficiencies through AI to make help your team take their power back and not feel threatened by AI