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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

How to Turn Your Sales Team into a High-Performing Content Marketing Channel

Vishal Khanna  (Vice President of Marketing & Communications, HealthPrize)

Location: Hall C - Market Muse Theater

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Sales Enablement

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The top-of-the-funnel goal of your sales team is to build trusted relationships with their prospects. The content you're already developing as part of your killer content marketing enterprise is the perfect means to that end. In this session, we'll review everything you need to turn your sales team into a high-performing content marketing channel.


You'll learn:

• How to develop a content canon that can drive scalable prospect content journeys
• How to use triggers and tags in Salesforce to track and communicate what content prospects have already consumed
• How to create templated content ready for personalization by your sales team
• How to make the case for this model of automation to your commercial team