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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How to Turn Your Sales Team into a High-Performing Content Marketing Channel

Vishal Khanna  (Vice President of Marketing & Communications, HealthPrize)

Date: Thursday, September 15

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Sales Enablement

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The top-of-the-funnel goal of your sales team is to build trusted relationships with their prospects. The content you're already developing as part of your killer content marketing enterprise is the perfect means to that end. In this session, we'll review everything you need to turn your sales team into a high-performing content marketing channel.

Takeaway

You'll learn:

• How to develop a content canon that can drive scalable prospect content journeys
• How to use triggers and tags in Salesforce to track and communicate what content prospects have already consumed
• How to create templated content ready for personalization by your sales team
• How to make the case for this model of automation to your commercial team



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