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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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How to Transform Your Tired Blog Into a Powerhouse Brand Newsroom

Dan Hatch (Founder, Typeset)

Sarah Mitchell (Founder, Typeset)

Location: Room 3

Date: Thursday, September 5

Time: 2:50pm - 3:35pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Writing Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Have you been blogging for years but feel uninspired? Do you have a listless newsletter list? Are you making all of the effort but getting none of the results? So what can you do?

Sarah Mitchell and Dan Hatch have the answer, steeped in the traditions of journalism where content has always been
king. For the past nine years they've been building editorial platforms together and getting results. The award-winning duo share all the strategy and editorial tools you need to transform your current content program into a powerhouse brand newsroom. You'll also hear B2B and B2C case studies and the factors contributing to the success of each brand newsroom.

Here's the knowledge you'll walk away with from this informative and entertaining session:


  • How to generate ideas like a journalist and think like a journalist when planning content
  • How to build your audience by adding editorial value, and how to add credibility to your content
  • Editorial workflow tips from traditional publishing
  • How to achieve content marketing utopia
  • The necessary templates and checklists to make your newsroom hum