ContentTECH Summit is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Dennis Shiao (Founder, Attention Retention LLC)
Ashley Guttuso (Director of Marketing , Simple Focus Software)
Location: Expo Hall Stage
Date: Wednesday, September 29
Time: 11:50 am - 12:20 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Track: Email & Conversion
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Here's the hard reality: most brands use their email lists in ways that harm, not strengthen their relationships with subscribers. Brands believe that an email opt-in is their license to share discount codes, promote their latest blog post or ask subscribers to download their shiny new white paper.
What's wrong with this picture?
It puts the brand at the center of the universe, while the model should be flipped (think a "subscriber first" mindset). After all, content that prioritizes serving an audience earns brands the right to sell them something.
It's time to take a content marketing approach to email marketing. And that means dropping the term "email marketing" altogether and creating the industry's best email newsletter. Address audience needs first and your brand wins.