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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

How to Take a Content Marketing Approach with Your Email Newsletters

Dennis Shiao  (Founder, Attention Retention LLC)

Ashley Guttuso  (Director of Marketing , Simple Focus Software)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Here's the hard reality: most brands use their email lists in ways that harm, not strengthen their relationships with subscribers. Brands believe that an email opt-in is their license to share discount codes, promote their latest blog post or ask subscribers to download their shiny new white paper.

What's wrong with this picture?

It puts the brand at the center of the universe, while the model should be flipped (think a "subscriber first" mindset). After all, content that prioritizes serving an audience earns brands the right to sell them something.

It's time to take a content marketing approach to email marketing. And that means dropping the term "email marketing" altogether and creating the industry's best email newsletter. Address audience needs first and your brand wins.

Takeaway

  • Learn how brands are abusing their email lists (and why they're doing it)
  • Understand the importance of taking a content marketing approach to email
  • Steal tactics and tips from the "Opt In Weekly" and "Content Corner" email newsletters
  • Understand the business impact those newsletters had on their businesses
  • Return to your office ready to make a bigger impact with email



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