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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

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How to Right Your SEO Ship When You're Thrown Off Course

Mike Murray  (President, Online Marketing Coach)

Location: Room 24

Date: Tuesday, September 13

Time: 1:00 pm - 3:00 pm

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

Savvy marketing professionals must work hard and up their game from time to time. Even if you're astute, proactive competitors and changing algorithms can quickly knock you off course (including Google's latest MUM or Multitask Unified Model). Fortunately, you can make several moves to escape rough SEO waters. Pivoting is a natural part of marketing and SEO is not an exception. Get the essentials for your voyage to SEO success.

Takeaway

  • How to react to your true competitors (they're not always on your regular lists)
  • Steps to take in light of searcher intent and constantly changing algorithms (including adjustments to keyword choices)
  • Why the right content supports discoverability, entities and the best ROI
  • Which SEO tools will help you navigate key decisions



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