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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

How to Reverse Engineer Your Competitor's Social Media Content Strategy

Neal Schaffer  (President, PDCA Social)

Location: Room 23

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Social Media/Influencer Marketing

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Many companies don't know how much of what they should posting on their social media channels and are looking for benchmarks. This detailed, hands-on how-to session will show you how to use analytics tools to precisely understand what content your competitors are publishing on what social media channels at which frequency to inform your own social media content marketing strategy. You can use this analysis to inform every aspect of your own organic social media content strategy and develop a truly data-driven approach that is aligned with and built upon best practices that others in your industry are employing.

Preview session


・Discover insights in your competitors social media content that can help your own social media and content marketing strategy
・Create KPIs for your organic social media content marketing based upon industry-specific norms
・Equip your organization with a truly data-driven approach to optimizing your social media marketing