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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

How to Publish Credible & Compelling Data: 10 Mistakes to Avoid (and 5 Must-Have Tactics)

Michele Linn (Head of Strategy, Mantis Research)

Clare McDermott (Head of Research, Mantis Research)

Date: Thursday, September 5

Time: 12:20pm - 1:05pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Good news: 2019 is a breakout year for research-based content marketing. Savvy marketers see that original research performs well, generating big results for their brands.

Bad news: Even as more marketers are publishing original research, they lack the know-how to get it done, unintentionally making mistakes that erode their credibility.

This fast-paced session will give you tons of examples and concrete ideas to make an immediate and tangible impact on your next research project.

Takeaway

- Learn about the four types of original research and identify the best type to meet your goals.
- Avoid common research mistakes that will earn you (and all marketers) a bad name.
- Identify easy-to-implement ideas that will have a measurable impact on your published research.